3. Search Engine Intelligence

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From the previous page, you have seen that Search Intelligence helps you to identify specific search engine queries that generate the most traffic for your competitors.

To effectively use this information, you also need to know the percentage of data that comes from organic or paid traffic and which specific search engines are responsible for the traffic.

This information is provided in the Search Engine Intelligence data.

Example:

In the previous example we have seen that the search phrase business directory is one of the TOP search terms driving traffic to business.com.

Paid vs Organic Graph


Paid vs Organic traffic for the keyword "business directory"


Search Engine Share Graph


The search engine referral data for the keyword "business directory"

This graph shows that Google is providing 68.75% of the search engine referrals for the keyword "business". This may be due to business.com having higher organic rankings on Google, or business.com may be paying for the listing on Google. (The campaign intelligence tool will provide the answer).



How to use the data

1. Because you know which engines send search traffic to your competitors, you know which engines you need to focus on in your Search Engine Marketing efforts in order to win market share.
2. Knowing the percentage of traffic driven to your competitor will allow you to concentrate your efforts on increasing your organic rank or via paid listings.




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