What is Competitive Intelligence?
Competitive Intelligence has been defined as:
"Competitive Intelligence is defined as the process of obtaining and analyzing competitive information from publicly available sources to help achieve the objectives of the organization... The term Competitive Intelligence is often viewed as synonymous with Competitor analysis but Competitive Intelligence is more than analyzing competitors - it is about making the organization more competitive relative to its existing set of competitors and potential competitors." Source http://en.wikipedia.org/wiki/Competitive_intelligence
"Competitive intelligence (CI) is the process of monitoring the competitive environment. CI enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R&D, and investing tactics to long-term business strategies. Effective CI is a continuous process involving the legal and ethical collection of information, analysis that doesn't avoid unwelcome conclusions, and controlled dissemination of actionable intelligence to decision makers."
Source: Society of Competitive Intelligence Professionals http://www.scip.org/
"If you don't have a competitive advantage, don't compete."
- Jack Welsh, CEO GE
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See also other definitions of related topics:
Business Intelligence
Competitive Research
Competitive Edge
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