Search Intelligence

Search intelligence provides information as to which keywords are sending traffic to the competitor's web site. Search intelligence does not only provide a list of terms your competitors are targeting, but also a measure of how effective they are and which search terms they are paying for.

To view the search intelligence data, click on the query results for a domain:

Queries
Clicking the query results for the business.com domain

The list of search terms that have provided a referral to the domain (along with other relevant data) are listed:

Keywords
Queries for the business.com domain

Query:
The keyword/phrase used to find the web site.

Volume:
The percentage that each search phrase contributes to the total search engine traffic for the domain.

Graphs:
Paid vs Organic Traffic Graph.
Search Engine Traffic Share Graph.

KD:
The total number of searches for the term in the KeywordDiscovery database. This figure provides an indication of the overall traffic volume available for the search term. It is important to note that this figure is not the actual number of searches received by the domain. This is provided in the Volume column.

Date:
The date of the last recorded click for the search term. Click data is updated at the beginning of each week

Status:
The status column will display a NEW icon, if the search term has been added to our database in the last 7 days.

Clicking on a search result in the Query column displays a list of the most popular search phrases incorporating the search result. The searches column contains the number of times that each keyword or phrase appears in the keyworddiscovery.com database. For more information on the Analyze and X-ref functions, please see the manual at www.keyworddiscovery.com

Queries
Search results for the keyword "business directory"

A working demo of the search intelligence feature can be viewed at
http://ci.trellian.com/ci-query.html?host=business.com&search=Search

Identifying Paid vs Organic traffic

To identify Paid vs Organic traffic for a keyword, click on the 1st graph icon.

Paid vs Organic Graph


The Paid vs Organic traffic data for the keyword "business directory"


Identifying the Search engines

To identify which search engines are sending the traffic for a keyword, click on the 2nd graph icon to display search engine traffic share.

Search Engine Share Graph


The search engine referral data for the keyword "business directory"

This graph shows that Google is providing 68.75% of the search engine referrals for the keyword "business". This may be due to business.com having higher organic rankings on Google, or business.com may be paying for the listing on Google. (The campaign intelligence tool will provide the answer).

Analyzing the data

Identify the search terms that your competitors are getting traffic for and create your own optimized content pages targeting each search phrase. If you can get your listings to display for the same terms, you will increase your traffic and reduce your competitor's traffic.

If an organic listing is not possible, you can look at paid or sponsored links. This will ensure that your pages will be displayed at the top of the results for the terms you competitor is currently receiving traffic for.

The Volume bar provides an indication of how important each search term is to the overall traffic it contributes to. This enables you to prioritize your SEO to target the most important terms first.

Because you know which engines are sending search traffic to your competitors, you know which engines you need to focus on in your Search Engine Marketing efforts in order to win market share.

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