Reports

An executive report is a custom single page report that includes a snap shot of every CI Report available for a specific competitor.



A range of sub reports can be included in the Executive Report, such as:

  • Subdomains List

  • Top Referrers

  • New Referrers

  • Top Search Terms

  • New Search Terms

  • Top Google/Yahoo Rankings

  • New Rankings

  • Lost Rankings Report

  • PPC Search Terms & Campaigns Report

  • New PPC Terms

  • Discontinued PPC Terms

  • Meta Keywords Report

  • New Meta Keywords

  • PI Rank Report

  • Report can be set to extract either the top 10, 20, 50, or 100 results



Additionally the Executive Report can be customized with your own look and feel.

The Executive Report is ideal for both SEO firms presenting Competitive Intelligence data to their clients and for internal presentations to management.

A sample report can be viewed at http://ci.trellian.com/ci-executive-sample-report.html

To build a report:
If you have more than one domain being monitored, select the domain to work with by clicking on the domain. The reports link in the top right corner will now be clickable.


The report link
The report link

Select the items to include in the report. To generate a report with a custom header and/or footer, enter the text to use, in HTML format.


The report options
The report options

To generate a report with clickable links, ensure that the "Keep links" checkbox is ticked. Otherwise links will be displayed as text.

Select the maximum number of results to include for each section, then click the Build report button. The report will be generated and displayed, and can be printed or saved via the web browser if required.


The competitive intelligence report
The competitive intelligence report

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