Link IntelligenceLink intelligence provides information as to which web sites and web pages are sending traffic (and how much traffic) to the competitor's web site. Referrers To view the referrers that have been sending traffic to a domain, click the number in the referrers column:  The list of URLs that have referred traffic to the domain, will then be displayed:  Referrer host: Volume: Updated: PI rank: Status: To view the data showing the actual page that is sending the referral, click on a referrer host.  Clicking on a referrer host The list of pages from the referrer host will then be displayed, along with their relevant data  Referrer data from Allbusiness.com Note: For privacy reasons, all parameters are stripped from dynamic URLS and no data is collected for secure https:// pages. A working demo of the referrer hosts feature can be viewed at Sorting the dataClick on a column title to sort the referrer list by the column values. Click the title again to sort the list in reverse order. Exporting the dataTo export the referrers list, click the Export button. You will be prompted to save the data in a csv (Comma Separated Values) file, which can be opened with Microsoft Excel or any text application such as Notepad. PI rank graphs:The PI (Popularity Index) rank is a measure of a site's popularity. A site's PI rank is a 3 month rolling average based on unique sessions. The rank is in descending order, with Google the most popular, at #1. To view the PI rank graph for a referrer hostname or referrer, click on the PI rank result for the particular referrer. To toggle between a session view and page view graph, click the relevant links. The page view will take into account each page view regardless of sessions, whereas the session view will only take into account one page view per session. To change the time scale from 30, 60 or 90 days, click the relevant link. To In the example below, this particular page has been experiencing a decrease in popularity. To display PI rank graphs for multiple domains, enter additional domains in the domain fields, and click the Graph domains button.  PI graph showing page views for 60 days Analyzing the dataIn this example, the top 10 sites that send the most traffic to business.com, are search engines. This means that to effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing. Google, is responsible for over 46% of the overall traffic to the business.com domain, so you would want to look at which search terms drive traffic to this domain, and whether they are paying for any advertising on Google. The PI rank of your competitors can be monitored regularly to see what impact your efforts have had on the levels of traffic your competitors receive. The main purpose of the PI rank is to track how long term strategies impact the overall traffic levels of your competitors. It provides a comparison between your own online marketing efforts and that of your competitors, making it easy to see who is gaining, or losing market share over time. SubdomainsThe above link intelligence data can also be obtained for subdomains. Click on the subdomain results to view the data. You can subscribe to 4 subdomains without any additional charges.  Click on the subdomain results for the business.com domain  Subdomains for the business.com domain < The Competitive Intelligence Interface | Search Intelligence > |