What is Business Intelligence?

Business Intelligence has been defined as:

"Business intelligence (BI) is a broad category of application programs and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. BI applications include the activities of decision support, query and reporting, online analytical processing (OLAP), statistical analysis, forecasting, and data mining." Source http://www.sauder.ubc.ca/

and

"The phrase business intelligence (BI) may refer to: 1. a set of business processes, 2. the technology used in these processes, and 3. the information obtained from these processes. Organizations typically gather such information in order to assess the business environment, and cover fields such as marketing research, industry or market research, and competitor analysis. Competitive organizations accumulate business intelligence in order to gain sustainable competitive advantage, and may regard such intelligence as a valuable core competence in some instances." Source http://en.wikipedia.org/

Based on the Keyword Discovery keyword research tool, these are the top 20 most popular search terms that include the "Business Intelligence" keywords:

business intelligence
business intelligence software
what is business intelligence
business intelligence tool
business intelligence uk
business intelligence outlook
business intelligence solution
business intelligence tools
business intelligence team
business intelligence system
business intelligence report
business intelligence consulting
online business intelligence
business intelligence definition
business intelligence or bi soft
business intelligence solutions
analytic business intelligence
business intelligence software solution
business intelligence case study
business inteligence


Please also see the definitions of related topics:

Competitive Intelligence
Competitive Research
Competitive Edge

Trellian provides an affordable online Business Intelligence Tool that no business should be without.