About Trellian Competitive Intelligence

Trellian compiles and analyzes Internet usage statistics to create a powerful Business Intelligence solution and a Competitive Intelligence tool that no business can afford to be without. In this highly competitive Internet era, a business needs a competitive edge to succeed and to remain profitable. This is where the Trellian Competitive Intelligence solution provides extremely valuable intelligence research and business intelligence reports on your competitors. Intelligence data that you can use to your advantage to beat and out perform the competition.

Trellian obtains Internet usage statistics from various sources including various ISP log files and user panels.

Helpful definitions of the key terms used by Trellian CI:

Business Intelligence
Competitive Edge
Competitive Intelligence
Competitive Research

Business Intelligence Benefits

Find out which sites send the most traffic to your competitors. Link Intelligence is crucial for effective Link Building and Link Popularity. Knowing what sites to target if the 1st step to effective link building. Knowing what sites are more likely to generate traffic is even more important.

Find out what keywords drive the most traffic to competing sites. Search Intelligence is valuable for your own SEO efforts and PPC Campaigns. Knowing what search terms your competitors receive free organic search engines traffic, provides a strong basis for your own SEO strategies. Use Search Intelligence to optimize pages with these search terms to compete on terms that are generating traffic for your competitors. The aim here is to reduce the traffic that your competitors receive from these search terms.

Identify the search terms your competitors are bidding on to win new business. Campaign Intelligence provides information on search terms that your competition may be bidding on as part of their search engine marketing efforts. It enables you to analyze your competitor's campaigns so that you can identify new search terms and to better compete for the same keywords.

Monitor your competition and at the same time monitor the effects of your marketing efforts on your competitors website rankings. The Popularity Index Report is a easy way to see how your use of competitive intelligence data effects the website traffic and rankings of your competitors.

Note that this is not a PC Competitive Intelligence software or Business Intelligence software, but rather an online competitive intelligence solution.

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Use competitive intelligence data to your advantage to increase your own website traffic while at the same time reducing competitors traffic. Start monitoring your competitors today and minimize their competitive edge.